YOUTUBE VIDEO ADVERTISING 101
Video ads are exactly what you'd expect - video advertisements. YouTube video ads that we run for clients are considered "in-stream" ads - they run BEFORE or DURING videos that people watch on YouTube.
Your ad can run before or during any video that matches up with the custom targeting settings we have set up for you.
WHAT ARE "BUMPER" ADS?
Bumper ads are SIX-SECOND (:06) NON-SKIPPABLE in-stream video ads that appear before and during videos people watch on YouTube. Your ad will appear based on custom-defined targeting we set up.
FORMULA FOR SUCCESS
More Engaging & Better Response than Static Image Ads; Visual Combined with Sound Sets the TONE; Message (Ad Copy) Gets the Viewer to Respond
2. YouTube’s Traffic
#2 Website in USA; 65% of Traffic is Ages 25-54; 1/3rd of All U.S. Adults are on YouTube DAILY
3. Ad Delivery
Ad Plays in their MAIN YouTube Video Player; Recipient Guaranteed to See Ad
4. Custom Targeting*
Deliver Ads Where You Want; Laser-Precise Location Targeting, plus Demographic Targeting by Age, Gender & Household Income
$14.50 per 1,000 Ads Delivered; Less than a Penny and a Half per Ad
This is THE Key to YouTube Bumper Ad Success; After Recognizing Your Ad, People Will Literally PAUSE Your Video Ad in Order to Read It before Taking Action; Response Increases with Time
*For details, visit our Targeting page.