QUESTIONS & ANSWERS
What are "Bumper" ads? Where and when do people see my ad?
YouTube Bumper ads are six-second video ads that appear IN THE MAIN YOUTUBE VIDEO PLAYER before shows and videos people watch on YouTube. Your ad will appear based on custom-defined location and demographic targeting we set up.*
Can you provide any informational links published by Google regarding YouTube Bumper ads?
*What targeting capabilities are there?
We can target your ads by:
Do people see my ad more than once (per month)?
Generally speaking, yes - as a matter of fact, we plan on it! We have found that THE KEY to YouTube Bumper ad success is REPETITION. This is because after a couple of views, people will recognize your ad, pause it, and then go to your website. This ability to pause video ads is THE SECRET that national advertisers have discovered, and why they LOVE YouTube Bumper ads... and you will too!
Where does our website link appear in my ad?
Live website link appears in lower-left on desktop, and upper-right on mobile devices. CTA Overlay Card appears in lower-left of video.
How much does YouTube advertising cost?
Rate is a flat $14.50 CPM (cost per THOUSAND ad views), with a minimum ad buy of 50,000 video ads delivered per month.
For ongoing advertising, can you set our ads for a certain number of delivered ads each month?
Yes - after your initial campaign has ended, we will present you with a proposal to commit to a "set" number of video ads per month (i.e. 50,000, 100,000, etc).
How long does it take to produce my ad and launch my campaign?
A few days, plus however long you take to approve ad(s).
What is the cost to produce my video ad(s)?
For a limited time, our creative services are included at no cost to you. This includes all stock video clips, music, sound effects, and custom voiceovers.
Can you incorporate video we already have into our ad(s)?
Yes - some clients supply us with video to include in their ad.
Will you do more than one ad for me and "split-test" them?
Who are your clients?