Air Date: May 25, 2011
Ever had those moments when you are absolutely surprised, but in a wonderfully delightful way? Today’s show focuses on serendipity in brand advertising, and how marketers can really take advantage of these moments of “unexpected relevance” to really connect with their consumers.
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Air Date: May 18, 2011
It’s our conversation, about conversation! How do brands benefit by engaging in authentic dialogue with their customers? And how do they miss out by not doing so? Join Jack and Jeff as they converse about this very important topic!
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Air Date: May 11, 2011
Join Jack and Jeff as we kick around “going personal” with ads. This week, we welcome a guest, Mike Mayzel, who heads up public relations and communications for StumbleUpon.
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Air Date: May 4, 2011
What do endorsements mean for brand advertising? Does it matter if the endorser is a celebrity? What about a friend or acquaintance? An expert? Join Jack and Jeff as they explore what it means to have a brand endorsed by others, and what it means in the new social-digital world.
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Air Date: April 27, 2011
Everybody wants to go viral with their marketing online, but it usually doesn’t work. Jack and Jeff discuss how being genuine is the most important piece to a viral marketing strategy, and why you don’t need to go all Blair Witch Project.
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Air Date: April 20, 2011
Jerry Seinfeld was not involved in this episode beyond inspiring a terrible tagline. Jack and Jeff splice why funny commercials work on TV and how it’s been hard to have the same idea translate organically online.
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Air Date: April 13, 2011
Meet Jack and Jeff. They kick ads for a living. They love them and want to tell you why. They talk about how advertising can be better online. They also have a collective maturity that gives any middle schooler a run for their money.
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